DMs answered instantly
Questions about prices, treatments and availability are answered from the knowledge bank you approved, in the same helpful tone as your other channels. Anything it cannot answer goes to a person.
Vallamo + Instagram
AI receptionist and marketing for Instagram
Vallamo answers your Instagram DMs instantly, turns comments, Story replies and ad clicks into booking conversations, and, with Instagram Marketing, helps you publish posts, Reels and Stories and moderate comments from one place. You choose which handles it never answers.
Turn Instagram engagement into bookings
Most Instagram enquiries arrive as a DM, a comment or a Story reply, often in the evening. Vallamo answers from your approved information and moves the conversation towards a booking, instead of leaving it unread until morning.
Bookings made in the DM
Connected to your booking system, Vallamo checks availability and books the appointment, without sending people to a link in your bio.
Story replies, reactions and mentions
When someone replies to, reacts to or mentions you in a Story, Vallamo can carry on the conversation and guide interested people towards a booking.
Comments into private chats
Choose a comment keyword such as BOOK or OFFER. Vallamo sends the person a private message, with an optional pre-approved public reply such as “I’ve sent you a message”.
Conversation starters and tracked links
Connect the buttons in an Instagram chat, and create tracked DM links for a campaign, so you can see where each conversation started.
Ads and Live
Continue click-to-message ad conversations and keep the attribution, and turn selected comments during an Instagram Live into private booking chats.
Instagram Marketing: run your Instagram from one place
Instagram Marketing adds publishing, comment moderation, automations and reporting on top of the DM assistant. Connect your Instagram account in Channels to turn it on.
Post, Reel, carousel and Story publishing
Create posts, Reels, carousels and Stories, save drafts and schedule them. Scheduled content is published by Vallamo even if nobody has the dashboard open. Text and stickers on Stories need to be part of the uploaded image or video.
Comments in one place
Sync comments from your posts, then hide, unhide or delete them. Vallamo can draft three reply options, but nothing is posted publicly without a person approving it.
Ready-made automations
Start from a recipe: comments to bookings, comment for an offer, Story replies to appointments, Story reactions and mentions, Live comments, DM keywords, ad conversations and welcoming new followers where Meta allows it.
Follow-ups that respect Meta’s window
Add an optional no-response follow-up that is only sent inside Meta’s ordinary messaging window, and cancelled automatically after a reply, a booking or a human takeover.
Audience tags and Meta Custom Audiences
Tag people by campaign or interest and, if you choose, sync a tagged audience to a Meta Custom Audience for your ads. Syncing is off until you switch it on.
Conversion reporting
Follow engagement through to DM conversations, leads, bookings and paid deposits, broken down by automation and by post, so you can see what actually brings customers in.
Choose which handles Vallamo never answers
Friends, family, suppliers, collaborators and regular clients you look after yourself should not get an automated reply. Add their handles to an exclusion list and choose what to leave alone for each one.
Up to 100 excluded handles
For each handle choose whether to exclude DMs, comment replies or both. Messages stay in the inbox so your team can still reply manually, and exclusions take priority over every other rule.
Fail-safe by design
If Instagram cannot confirm who a sender is while exclusions are active, Vallamo leaves that automatic reply to your team rather than risk replying to the wrong person.
Decide who Vallamo looks after
Let your team keep handling existing and imported clients while Vallamo handles new enquiries, or manage it by contact tags, with an override on any individual contact.
Public replies stay under your control
Automations use public acknowledgements you wrote and approved in advance. Vallamo does not write public replies on its own, and suggested comment replies need human approval.
A pause switch stops all automatic Instagram DMs, comment replies and assistant follow-ups at once, and keeps your connection, schedules and exclusions. Your team can always reply manually.
How to get started on Instagram
Connect your Instagram account
Connect an Instagram business or creator account from the Channels page. We walk you through it in onboarding.
Approve your knowledge and rules
Review the draft knowledge bank built from your website, set your team hours and handover rules, and add any handles to exclude.
Test it, then switch it on
Send a DM from another account, check a booking end to end, then go live. Then switch on Instagram Marketing to publish content and manage comments.
What your customers see, and what your team sees
People message your Instagram account, comment on a post or reply to a Story as normal. They get an answer straight away and can book without leaving Instagram.
Your team sees every conversation in the inbox, including which post, Story or ad it came from, and can take over whenever they like.
Instagram has its own rules about when a business can message someone, usually inside a window after they last got in touch. Vallamo works within them, so follow-ups are only sent where Meta allows. For broadcast campaigns use Outreach over WhatsApp and email.
You can also see the supported booking integrations, read about how the product works, or explore plans and message allowances.
FAQs
The things owners ask before connecting Instagram to Vallamo, answered straight.
Can I stop Vallamo replying to certain Instagram accounts?
Yes. Add up to 100 handles to the exclusion list and choose, for each one, whether to leave DMs, comment replies or both. Their messages stay in your inbox for your team.
Can Vallamo post to my Instagram?
With Instagram Marketing, yes: posts, Reels, carousels and Stories can be drafted, scheduled and published. Connect your Instagram account in Channels to turn it on.
Can it reply to comments?
Vallamo can send a private message to someone who comments a keyword you choose, and post a public acknowledgement you wrote in advance. It can also suggest replies to other comments, but a person approves them before anything is posted.
Can it hide or delete comments?
With Instagram Marketing, yes. You can hide, unhide or delete comments from the dashboard. Nothing is removed without you choosing it.
What happens when someone comments on a post?
If you have a comments automation with a keyword such as BOOK, Vallamo sends that person a private message and carries on the conversation, with the booking attributed to the post.
Does Instagram have a messaging time limit?
Yes. Meta generally lets a business message someone only within a window after they last got in touch. Vallamo works inside it, and any no-response follow-up is cancelled after a reply, a booking or a human takeover.
Can I run broadcast campaigns on Instagram?
Not as DM broadcasts, because Instagram’s rules do not allow it. Instagram automations start conversations from comments, Stories, ads and tracked links, and Outreach campaigns run over WhatsApp and email.
Does it work with my booking system?
If you use one of our supported booking systems, Vallamo checks availability and books directly. The integrations page lists them all, and we can capture the details for your team if your system is not connected yet.
See how Vallamo would handle your enquiries
Bring a real example from your team. We can walk through the questions customers ask, where a person should take over, and how appointments fit your diary.